There are several ways to earn money on YouTube:
Ad revenue: You can earn money from the ads that appear on your videos. The amount you earn will depend on the number of views, engagement, and the advertiser's budget.
Sponsored content: You can earn money by promoting products or services in your videos through sponsored content. Make sure to disclose sponsored content to your audience and comply with YouTube's sponsored content policies.
YouTube Premium Revenue: If you're a YouTube Partner, you can earn money from YouTube Premium subscribers who watch your videos without ads.
Merchandise: You can sell merchandise related to your channel or brand to your audience.
Channel memberships: You can offer exclusive content and perks to your subscribers for a monthly fee.
Crowdfunding: You can receive funding from your audience through platforms like Patreon.
It's important to keep in mind that to start earning money on YouTube, you need to meet YouTube's Partner Program requirements and have at least 1000 subscribers and 4000 watch hours in the past 12 months.
Ad Revenue
YouTube generates ad revenue through various ad formats such as display ads, overlay ads, sponsored cards, and bumper ads. When a viewer clicks on an ad or watches it for a certain amount of time, the content creator earns a portion of the ad revenue generated. The exact amount a content creator earns depends on various factors such as the type of ad, the advertiser's bid, and the content creator's audience engagement.
To be eligible for YouTube Ad Revenue, content creators must meet the YouTube Partner Program requirements, including having at least 1000 subscribers and 4000 watch hours in the past 12 months, and following YouTube's community guidelines and advertiser policies.
Sponsored Content
YouTube Sponsored Content refers to the paid promotion of a product or service within a YouTube video. Brands may pay content creators to feature their products or services in a video, either as a standalone segment or integrated into the content. The content creator may receive monetary compensation or a free product or service in exchange for the promotion.
YouTube Sponsored Content must comply with YouTube's sponsored content policies, which state that sponsored content must be clearly disclosed as such, and should not be misleading or inappropriate for the audience.
For content creators, sponsored content can be an additional source of income, especially for those who have built a large and engaged audience. However, it's important to carefully consider the brand and product being promoted and make sure it aligns with the values and interests of your audience. Sponsored content should also be integrated into the content in a way that is authentic and provides value to the viewer.
YouTube Premium Revenue
YouTube Premium subscribers pay a monthly fee to watch videos without ads. As a content creator, you will receive a share of the revenue generated from YouTube Premium subscribers who watch your videos. The exact amount you earn depends on various factors such as the number of subscribers, the number of views, and the revenue generated by YouTube Premium.
To be eligible for YouTube Premium Revenue, you must meet the YouTube Partner Program requirements, including having at least 1000 subscribers and 4000 watch hours in the past 12 months, and following YouTube's community guidelines and advertiser policies. Additionally, your channel must meet the YouTube Premium Content Guidelines, which outline the type of content that can be monetized through YouTube Premium.
Merchandise
Merchandise is a way for content creators on YouTube to sell physical or digital products to their audience. This can include products such as t-shirts, hats, mugs, stickers, or digital products like e-books or courses.
YouTube provides a built-in merchandising platform called YouTube Merchandise Shelf, which allows content creators to easily sell merchandise directly from their YouTube channel. Content creators can also sell merchandise through third-party e-commerce platforms like Shopify or Teespring.
To start selling merchandise, content creators need to have a significant and engaged audience, as well as unique and appealing products that align with their brand and audience interests. It's also important to carefully consider shipping, fulfillment, and customer service to ensure a positive customer experience.
Selling merchandise can be a lucrative source of income for content creators, as it allows them to monetize their audience beyond just advertising and sponsorships. It can also help build and strengthen their brand, as well as foster a sense of community among their audience.
Channel Memberships
Channel memberships are a monetization option on YouTube that allows content creators to offer exclusive content and perks to their subscribers for a monthly fee.
Through channel memberships, content creators can offer perks such as exclusive live streams, access to special community features, badges, and emojis, early access to new videos, and more. These perks are designed to provide a more personal and interactive experience for the content creator's most dedicated fans.
To start offering channel memberships, content creators must meet the YouTube Partner Program requirements, including having at least 1000 subscribers and 4000 watch hours in the past 12 months, and following YouTube's community guidelines and advertiser policies.
Channel memberships can be a valuable source of income for content creators, as it allows them to monetize their audience beyond just advertising and sponsorships. It can also help build a more dedicated and engaged community of fans, who are more likely to support the content creator's future endeavors
Crowdfunding
Crowdfunding is a monetization option on YouTube that allows content creators to solicit financial support from their audience through platforms like Patreon, Kickstarter, or GoFundMe.
Through crowdfunding, content creators can offer their audience a variety of perks and rewards in exchange for their support, such as early access to new videos, exclusive content, personalized merchandise, or even a share of the profits generated by their content.
To use crowdfunding, content creators must have a significant and engaged audience, and must be able to communicate the value they are offering in exchange for support. They must also comply with the terms and policies of the crowdfunding platform they are using.
Crowdfunding can be a valuable source of income for content creators, as it allows them to monetize their audience beyond just advertising and sponsorships. It can also help build a more dedicated and supportive community of fans, who are invested in the content creator's success.
5 ways to make money from youtube that you need to know